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Case Study

RJSL Designs

SEO Growth in First 4 Weeks

From near-zero visibility to consistent enquiries in just 4 weeks.

Project started: 25/01/2026

In just 4 weeks, RJSL Designs saw measurable ranking improvements, increased website traffic, and a noticeable rise in Google Business Profile calls — all from organic SEO.

Increased Google visibility

More website clicks

Significant growth in enquiries

Strong local ranking improvements

The Situation

Before working with CoreIntel:

Low map visibility

Limited high-intent keyword rankings

Inconsistent website traffic

Minimal monthly phone calls

Average monthly calls before takeover:

~0.6 per month

Competitive Landscape Analysis

Before optimisation began, RJSL Designs operated in a highly competitive local market. Edinburgh contains dozens of automotive customisation and styling businesses competing for the same high-intent keywords.

Google Maps competitor density across Edinburgh

This competitive mapping allowed us to:

Identify ranking gaps

Analyse competitor keyword targeting

Assess service coverage weaknesses

Find underserved positioning opportunities

Understanding the competitive landscape ensured RJSL's SEO strategy targeted realistic, high-impact ranking opportunities rather than generic terms with low conversion value.

What We Implemented

Full Google Business Profile optimisation

Service structure expansion

Local keyword targeting

On-page SEO improvements

Technical performance adjustments

Search intent refinement

Measurable Growth (4 Weeks Data)

Google Search Performance

Visual Performance Evidence

Before (Month Before Optimisation)
Total Clicks59
Total Impressions1.11k
CTR5.3%
Average Position21.1
After (First Full Month Under CoreIntel)
Total Clicks125
Total Impressions1.98k
CTR6.3%
Average Position18.4

Performance Growth in First 30 Days

+111.9% increase in clicks

+78.4% increase in impressions

+18.9% improvement in click-through rate

12.8% improvement in average position

This growth was achieved within the first 4 weeks of structured Local SEO optimisation.

Phone Call Growth (Google Business Profile)

Google Business Profile call growth performance for RJSL Designs

Before optimisation, RJSL Designs averaged just 0.6 calls per month from their Google Business Profile. In February alone, this increased to 6 calls — representing a 900% uplift in monthly call volume.

Before & After: Google Search Console Performance

This comparison shows Google Search Console performance for the month before optimisation and the first full month under CoreIntel.

Before

Google Search Console performance before optimisation

After

Google Search Console performance after optimisation

Keyword Ranking Improvements

KeywordRank
Car Customisation
Before: N/ANow: 4-6
Exterior Vinyl Styling
Before: N/ANow: 5–7
Custom Vehicle Styling
Before: N/ANow: 2–4
Car Stereo Upgrade Installation
Before: N/ANow: 14–16
Interior Ambient Lighting Installation
Before: 6–8Now: 5–7

Multiple high-intent service keywords moved from no visibility to Page 1 rankings within the first month — directly increasing qualified traffic and enquiry potential.

Client Testimonial

"Working with CoreIntel has been a 10/10 experience. Within just one month, they significantly increased my Google business reach, leading to more calls, more leads, and a clear rise in customer enquiries. The team was professional, efficient, and easy to work with throughout. I'll definitely continue using their service, and I can't recommend CoreIntel enough."

– RJSL Designs

Case Study Summary

This case study demonstrates how structured Local SEO execution can generate measurable growth in visibility, traffic, and enquiries within 30 days when implemented correctly.

Results like this are achievable with the right strategy and consistent optimisation.

Work With CoreIntel